/ AI, AUTOMATION & CUSTOM SOFTWARE
Better systems. Lower overheads. More room to grow.
SIX SERVICES · ONE SENSIBLE STARTING POINT
We build custom software, connect the tools you already run, and automate the repetitive work in between. AI where it makes sense. A better process where it doesn't. Everything we build, you own.
/ 01 · START HERE
What would you like to change?
Four common starting points. Pick the one that sounds most like you and we'll take you to the right service. No questionnaire.
/ 02 · THE SERVICES06 ONLINE
Six services. Each one solves a specific problem.
Every service below says what it's for, what you get and what it looks like in practice. The audit is the easiest place to start, not a toll booth. If you already know what you need, come straight in.
SVC-01 · AUDITEASY STARTING POINT · FIXED FEE
Software & automation audit
THE PROBLEMYou've got a stack, a set of habits and a feeling that it's costing more than it should. Nobody has a clear picture of what's used, what's duplicated and what's done by hand.
WHAT YOU GET
- Review of subscriptions, feature usage, workflows and manual effort
- A keep / connect / replace plan for every tool
- Prioritised opportunities with estimated costs and payback
- A written result you can act on, with or without us
EXAMPLE
Find out whether three overlapping tools could be consolidated into one simpler system, and what that would save over three years.
SVC-02 · CONSOLIDATIONLOWER OVERHEADS
Software consolidation & replacement
THE PROBLEMSeveral subscriptions each doing a slice of the job, with features nobody uses and data that has to be exported, re-keyed or reconciled between them.
WHAT YOU GET
- The functions you actually need, built as one system
- Migration of the data worth keeping
- Subscriptions retired where the financial case supports it
- A three-year cost comparison before anything is built
EXAMPLE
Replace separate quoting, job-tracking and reporting tools with one tailored operations platform the team uses every day.
SVC-03 · AUTOMATIONHOURS BACK
Workflow automation & integrations
THE PROBLEMWork moves between systems by hand. Handovers wait on someone noticing. The same information gets typed in twice, and the Friday report takes most of Friday.
WHAT YOU GET
- Systems connected, with data flowing one way or both
- Handovers automated, with human approval where it matters
- Repeated data entry removed
- Exception handling, so the odd cases reach a person rather than a black hole
EXAMPLE
An enquiry arrives, creates a CRM record, assigns an owner and triggers the right follow-up. Nobody copies anything.
SVC-04 · CUSTOM SOFTWARE & AIBUILT AROUND YOU
Custom software & AI systems
THE PROBLEMOff-the-shelf tools shape your process around their limitations. The thing you need either doesn't exist, or exists inside a product that does forty other things you don't.
WHAT YOU GET
- Internal tools and customer portals
- Dashboards on live data from the systems you keep
- Document processing: extraction, checking, routing
- Assistants that work with approved business information and cite it
EXAMPLE
A searchable internal assistant that answers staff questions from approved documents and shows its sources, so answers can be checked.
SVC-05 · PRODUCTNEW REVENUE
App & product development
THE PROBLEMYou've got an idea, some expertise and a market. What you don't have is a product, a clear route to one, or a way to test it before spending the full budget.
WHAT YOU GET
- Discovery: who it's for, what they'd pay, what the first version must do
- A prototype of the experience you can put in front of real people
- A usable initial product, built to be extended
- A route from discovery to launch, agreed in phases
EXAMPLE
Turn a specialist service your business already delivers into a customer-facing web app with its own pricing.
SVC-06 · SUPPORTONGOING · OPTIONAL
Training, support & improvement
THE PROBLEMSoftware is only useful if people use it, and connected services change without asking. A system with nobody looking after it slowly stops being trusted.
WHAT YOU GET
- Team onboarding and plain documentation
- Maintenance and monitoring, with someone to call
- Agreed ongoing improvements, prioritised by value
- Or a clean handover to your own team or developer
EXAMPLE
Help staff adopt a new system in the first month, then keep the integrations working as the connected services update their APIs.
/ 03 · SOFTWARE REPLACEMENT
Pay for what your business needs. Build around what it does.
Subscriptions are easy to start and hard to stop. A purpose-built system costs more on day one and less every month after. Which is right depends on the numbers, so here they are.
A FRAGMENTED SETUPA PURPOSE-BUILT ALTERNATIVE
Several subscriptionsA clearly scoped system
Features nobody usesFunctions designed around real tasks
Repeated exports and data entryConnected information and workflows
Processes shaped around tool limitationsSoftware shaped around the business
Dependence on vendor roadmapsMore control over future development
Costs that rise with seats and tiersCosts you can see and plan
/ BUILD VS SUBSCRIBE
Does a build actually save money?
Every assumption is editable. It shows net savings and the break-even point, including when the custom option costs more. Rough figures are fine. It's a conversation starter, not an invoice.
/ 04 · PRACTICAL APPLICATIONSEXAMPLE APPLICATIONS · NOT CASE STUDIES
What this could look like in your business.
Six patterns we build often. Each one is described by the change it makes, not the technology behind it.
APP-01 · LEADSEnquiries in five inboxes↓Captured, organised and routed in the CRMEvery enquiry lands in one place with an owner and a next step, whichever channel it came from.
APP-02 · DOCUMENTSPDFs, scans and attachments↓Usable data, ready for reviewInformation extracted for checking and processing, with the original a click away.
APP-03 · REPORTINGScattered reports and exports↓One dashboard on live dataThe numbers that matter, from the systems you keep, without a Monday morning rebuild.
APP-04 · KNOWLEDGEInternal knowledge in people's heads↓Clear answers with sourcesStaff search approved business documents and get an answer that shows where it came from.
APP-05 · QUOTINGManual quoting in spreadsheets↓A guided workflow with approval checkpointsQuotes prepared the same way every time, with the right person signing off before they go out.
APP-06 · CUSTOMERSCustomer updates by email↓A portal with progress and documentsCustomers see where things are and download what they need. Fewer "any update?" emails.
/ 05 · HOW AN ENGAGEMENT WORKS
Four steps. Phased where it helps.
Larger projects run in phases, each with its own scope and result. You see working software early and decide what comes next with evidence rather than a Gantt chart.
STEP 01 · UNDERSTAND
Establish the problem, current costs and the outcome you want.
A short conversation, then a look at the tools and the work in between. If an audit is the right first step, we'll say so. If it isn't, we won't sell you one.
STEP 02 · SCOPE
Agree deliverables, costs, responsibilities and how success is measured.
Written down before work starts. Phases where the project is big enough to need them.
STEP 03 · BUILD AND TEST
Review working software against real tasks and real exceptions.
Short cycles. Your team tries it with actual data while it's still cheap to change course.
STEP 04 · LAUNCH AND SUPPORT
Migrate where needed, train the team and agree ongoing care.
Or hand over cleanly. Either way you leave with the code, the documentation and the accounts.
/ 06 · OWNERSHIP & ONGOING COSTS
The questions people hesitate to ask.
Short answers. The detail lives in the proposal and the contract, and it won't contradict what's written here.
What do we own when it's done?The custom code, the designs, the documentation and the data. All of it, from the point it's paid for.YOURS
Do we get the source code and documentation?Yes. A repository in your name and plain-English documentation of how it works and how to change it.INCLUDED
Whose accounts hold the hosting and connected services?Yours. Hosting, domains, API keys and third-party services are set up in accounts your business controls. We're added as a collaborator, not the owner.YOUR ACCOUNTS
What recurring costs remain?Hosting, any paid APIs or services the system uses, and support if you choose it. We put the estimate in the proposal and show it in the calculator above.TRANSPARENT
Could another developer maintain it?Yes. Standard, well-used technology, documented and version-controlled. No lock-in to us is part of the point.PORTABLE
What support is included, and what's optional?A defined warranty period after launch is included. Ongoing monitoring, maintenance and improvement is an optional agreement, priced separately.INCLUDED + OPTIONAL
/ 07 · PROOFSOFTWARE ONLY · PAID-MEDIA RESULTS LIVE ON BEHAVIOUR.DIGITAL
Things we've built you can try.
Internal projects and public tools, clearly labelled. Client walkthroughs are added here as they're approved for publication.
PUBLIC TOOLLIVE
KPI calculators on behaviour.digital
PROBLEMClients needed break-even ROAS, max CPA and LTV figures before a conversation, not after a spreadsheet.
BUILTFour browser-based calculators, three inputs each, instant results, no sign-up.
STATUSLive and in daily use on the main site. Try one.
OPEN ON BEHAVIOUR.DIGITAL →
INTERNAL PROJECTLIVE
Consent and analytics layer on behaviour.digital
PROBLEMOff-the-shelf cookie banners were slow, ugly and loaded trackers before consent.
BUILTA custom consent protocol that gates every non-essential script, remembers choices and reports consent rates.
STATUSRunning on every page of the main site. Reject is one click, as it should be.
SEE IT IN ACTION →
INTERNAL PROJECTLIVE
This site's stack check and build-vs-subscribe tools
PROBLEM"Will a build save us money?" needed an honest answer before anyone booked a call.
BUILTTwo editable calculators with event tracking, built into the site rather than bolted on.
STATUSLive on this page. Scroll up and change the assumptions.
TRY THE CALCULATOR ↑
/ 08 · FREQUENTLY ASKED
Straight answers to the usual questions.
01How do we know whether a custom build will save money?+
Run the numbers before building anything. The audit, or a shorter version of it, puts your current licence costs, the one-off build cost and the running costs side by side over three years. If the custom option costs more, we tell you, and we tell you what else it would have to deliver to be worth it. The calculator above is the same logic in rough form.
02Can you connect to our current software?+
Almost certainly. Most business tools have an API or an export route, and we check each one during scoping. Where a tool genuinely can't be connected, we say so and look at the alternatives rather than promising a workaround.
03Does the solution have to use AI?+
No. AI earns its place where there's judgement at volume: reading, sorting, summarising, drafting. Plenty of problems are solved better by a reliable automation or a shorter form. We'll recommend whichever is cheaper to run and easier to trust.
04What does a project cost?+
An audit is a fixed fee. Builds are scoped and priced before work starts, in phases where the project is large. You'll always see the running costs alongside the build cost, so there are no surprises in month two.
05How long will it take?+
It depends on scope, and we'd rather give you a real date after scoping than a vague one now. What we can promise is working software early: a first usable version within the first phase, so you're testing real tasks rather than waiting for a reveal.
06Who owns what you build?+
You do. Code, designs, documentation and data, held in accounts your business controls. See the ownership section above for the specifics.
07What happens after launch?+
A warranty period is included. After that you can choose an ongoing support and improvement agreement, hand the system to your own team, or bring in another developer. Everything is documented so each of those is realistic.
08How do you handle our business data?+
Your data stays in your accounts. We work under a data processing agreement, use the minimum access needed, and remove our access at handover. Where AI services are used, we choose providers and settings that don't train on your data, and we tell you which ones they are.
/ 09 · OPEN A TICKET
Tell us what you'd like to change.
Not sure which service? Start with coffee.
Twenty minutes, no deck. You'll leave knowing whether it's worth doing and what the first step would cost.
Virtual coffee
